Inspiring business growth…

BUSINESS
PLANNING

Whether you’re thinking about starting a new business or need to make some critical changes to an existing one, SOF can help get you to “the other side of the rainbow.” We’ll work with you to clarify your vision, validate your assumptions and carefully craft your plan.

business planningFor over 30 years, we’ve successfully helped our clients start, grow and manage their businesses. We have experience in a wide variety of industries including outdoor adventure, tourism, publishing, health care, training and education, software, professional consulting, telecommunications, manufacturing, real estate and retail.

Our expertise includes market research and brand development, sales & distribution, product design, manufacturing and fulfillment, IT planning and implementation and financial forecasting, budgeting and accounting setup.


MARKETING

The left-brainer is your basic analytical, process-driven, dot-the-i’s-cross-the-t’s-pocket-protector type of character while the right-brainer tends to roll more along the lines of “rules-what-rules, where’d-I-put-my-car-keys, maybe-I’ll-cut-off-my-ear-today.”

marketingTrue genius, on the other hand, doesn’t have a permanent residence in either sphere, preferring to bounce back and forth between the analytical and the creative like a Forrest Gump ping-pong ball.

And, when it comes to marketing and advertising, that’s the way we like it.

Our left side asks and answers the tough questions like: Who are you trying to reach, where are they, what do they want, how do we get their attention and what do we do with them once we have them?

Our right side takes care of figuring out what to say and the best way to say it.

Our left side works on systems to track, measure and report the results of our efforts while our right side makes sure employees have the right tools and resources to be successful. Both sides work together with your side to make a difference for your business.


WEB DESIGN &
DEVELOPMENT

Websites are like restaurants – the great ones are easy-to-find, clean, attractive, fast and friendly. The experience is so satisfying, you look forward to coming back. The not-so-great ones – well, you know that story…

We want to build you a great Website. Whether you need your site to tell your story, generate leads, book orders, enable collaboration or streamline operations, our experienced team of designers, copywriters, animators, programmers and database gurus will make it happen. We’ll work closely with you throughout the project defining your requirements, preparing the site plan, gathering content, designing and refining the look and feel, and delivering a finished site that exceeds your expectations.

For examples of our work, please visit our portfolio.

Bon appetit!

PORTFOLIO

San Juan Mountain Guides

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

Mountain Trip

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

Amnicheck

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

TravelPosters.com

Assisted with rebranding efforts, reorganized accounting and fulfillment procedures, assisted with sales and marketing plan development.

Atlantic Beach Urban Farms

Developed sales and marketing plan to increase sales and profitability, re-organized accounting systems, developed online sales strategy, and explored new profit centers.

4CORE

Conceptualized and developed a business plan for a community energy office providing education and financial incentives to stimulate renewable energy and energy efficiency investment

THINK LIGHT!

Managed the start-up of a health education publishing company, producing, marketing and distributing licensed print, audio and video content

AB Trainer

Developed and successfully implemented a sales and marketing strategy to build a worldwide dealer network for an East coast manufacturer

WEBSITES
BRANDING
PPC CAMPAIGNS

San Juan Mountain Guides

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

Mountain Trip

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

Amnicheck

Google Adwords and Facebook/Instagram campaigns: video ads, retargeting ads, text ads.

BUSINESS PLANNING

TravelPosters.com

Assisted with rebranding efforts, reorganized accounting and fulfillment procedures, assisted with sales and marketing plan development.

Atlantic Beach Urban Farms

Developed sales and marketing plan to increase sales and profitability, re-organized accounting systems, developed online sales strategy, and explored new profit centers.

4CORE

Conceptualized and developed a business plan for a community energy office providing education and financial incentives to stimulate renewable energy and energy efficiency investment

THINK LIGHT!

Managed the start-up of a health education publishing company, producing, marketing and distributing licensed print, audio and video content

AB Trainer

Developed and successfully implemented a sales and marketing strategy to build a worldwide dealer network for an East coast manufacturer

ABOUT SOF, INC.

Headquartered in scenic Durango, Colorado, SOF, Inc. has been providing strategic marketing, advertising and business development services for over 30 years. SOF’s diverse clientele ranges from small start-ups to Fortune 1000 companies such as Proctor & Gamble, IBM, Hewlett Packard, Motorola, CIGNA Healthcare, Citibank, and Chevron. The talented SOF team includes seasoned business professionals, writers, graphic designers and Web programmers.

Greg PhillipsSOF is led by founder and president, Greg Phillips. Phillips is an accomplished marketing and communications professional with extensive experience providing strategic business solutions to clients. He is a results-oriented leader with a proven ability to both analyze and define business requirements as well as develop and implement solutions. His clients appreciate his calm, balanced approach to problem-solving and enjoy his creativity and humor. Greg is an avid skier, paddler, hiker, musician and photographer.

CONTACT US

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